Every great brand starts with a purpose. Vitamed Foods was founded in 2024 with one clear goal: to bring consistently high-quality poha and poha-based chivda products to the Indian market – products that retailers can confidently stock and consumers can genuinely trust.
We entered the FMCG space not to add another name to the shelf, but to raise the standard of what a poha brand should look like – in quality, in hygiene, in reliability, and in the way we work with our trade partners. From our very first batch, we have operated with the mindset of a brand built to last.

To make quality poha products a staple in every Indian household – by building a supply chain and trade network rooted in trust, consistency, and shared success.
We believe that the backbone of any successful FMCG brand is not just the product – it is the partnership between the brand and the people who take it to market. That is the relationship we are committed to building, one dealer at a time.

Vitamed Foods specialises in a focused, well-crafted range of:
Poha – clean, well-processed, and consistently graded for the quality-conscious consumer
Poha-Based Chivda – ready-to-eat, hygienically prepared, and crafted for strong shelf appeal and repeat purchase
Our products are designed to move. They are made for households that cook daily and snack regularly – which means reliable demand
for every retailer and wholesaler who carries them.

At Vitamed Foods, quality is not a feature – it is the minimum standard we hold ourselves to.

Hygiene at every stage. From raw material intake to final packaging, our production process follows strict hygiene protocols.
Every pack that leaves our facility is clean, sealed, and ready for your shelf.

Consistency you can count on. We maintain the same quality benchmarks batch after batch.
Your customers will receive the same product every time – and that consistency is what builds loyalty and repeat business for you.

Honest, reliable packaging. Our labels are accurate, our weights are correct, and our products are exactly what they say they are. No shortcuts.

Vitamed Foods is actively building its retail and wholesale network across India. We are looking for partners who value
quality as much as we do – people who want to carry a brand that stands for something and delivers on its promise, every single time.
If you are a retailer looking for a fast-moving, trustworthy POHA brand, or a wholesaler seeking a reliable supply
partner with strong margins and consistent product – we are ready to talk.

Renuka Soni

Founder & Proprietor

The vision behind Vitamed Foods, built on the values of quality, trust and authentic taste.

Sandip Soni

Chief Executive Officer

Leading operations, business strategy, marketing and the company’s journey towards growth.